Conceptual issues of territorial branding
Keywords:
Territorial branding, place marketing, the uniqueness of the area, Strategy for enhancing the competitiveness of geographical areas and statesAbstract
In the given article generalizes some theoretical approaches of territorial branding formation and development. The strategic principles of territorial branding have been formulized. The given principles have been reviewed from the point of practical situations. It’s noted, that branding of territory is the process of creation and development of territorial branding, which, unlike realization of different scattered events for territory development and promotion, provides united, complex type of territory, both physically and mentally.
References
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