Promotion of Georgia's startup ecosystem: in aspects of the growth of green innovations, the competitiveness of business models, and implementation of green technologies

Abstract

This article examines the dynamics of fostering Georgia’s startup ecosystem, focusing on the dissemination of green innovations, the competitiveness of business models, and the widespread adoption of green technologies. It investigates how innovative business models can enhance the competitive advantage of green technologies within Georgia’s business ecosystem.

By analyzing current trends, policies, and directions, this study identifies the key factors that facilitate the successful integration and scaling of green innovations in Georgia’s entrepreneurial landscape. Supportive government policies, access to funding, and establishing collaborative networks are crucial for developing a robust startup ecosystem. Additionally, the research underscores the collaboration between educational institutions and industry sectors in promoting sustainable business practices and technological advancement.

Through the exploration of the interplay between entrepreneurship, sustainability, and technology, this paper aims to provide a comprehensive understanding of the mechanisms underpinning the growth of green innovations in Georgia. The analysis emphasizes the economic and environmental benefits of adopting green technologies and integrating them into competitive business models to achieve higher levels of advantages, both economically and environmentally. Ultimately, the research offers strategic recommendations for policymakers, entrepreneurs, and stakeholders to enhance the competitiveness and sustainability of Georgia’s startup ecosystem.

This paper contributes to the broader discourse on sustainable development and green entrepreneurship, providing valuable insights into how emerging economies can leverage green innovations to achieve economic growth and environmental sustainability.